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In a in virtual town called Market$im-ville, located somewhere in the World Wide Web, a new management team in one of the town’s five retail banks is strategizing to make decisions that will increase market share and profitability. Meanwhile, four other management teams from the competing banks work to achieve the same goal, and other financial industry competitors represented by a sixth computerized entity lie in wait to serve all dissatisfied banking customers. The five management teams are in the ultimate competition of their careers to make their bank The Best Retail Bank in Market$im-ville. Making balanced management decisions is the goal of this reality-based virtual experience called Retail Bank Market$im, which simulates the performance of a retail bank in the marketplace. Each team develops strategy and implements decisions likely to support it. Results are calculated via algorithms based on actual retail bank data programmed into the simulation, which works much like a personal finance calculator on steroids-- but for banks. In minutes the teams learn the consequences of their decisions as Market$im evaluates each bank’s strategy against the competing banks to determine which management team’s bank has garnered the most customers at an optimal profitability level. This is measured by both traditional GAAP standards and Balanced Scorecard leading indicators. The 10-day simulation is exclusive to the Graduate School of Retail Bank Management, and the only simulation with sole focus on retail banking. Until now, Market$im could only be experienced by bankers who met the requirements to attend the school and passed the rigorous freshman-year. In the fall of 2009, GSRBM faculty will take a 3-day version of Market$im on the road directly to banks. What’s more, the condensed version has been modified so that bankers of all experience levels can benefit from the simulation. Whereas the ten-day version at the school is designed for a higher-level retail officer who benefits from complete immersion in the complexities of retail decision-making, the three-day condensed version aims to illustrate the interdependencies of the various levers for bankers in more supportive roles. In-bank Market$im is designed for bankers who need:
To learn more about bringing Market$im into your bank, or to arrange a demonstration of Market$im for your training executives, contact Melissa Cabocel at mcabocel@cbanet.org. For more information on the Graduate School of Retail Bank Management, go to the GSRBM Web site at www.gsrbm.com. About Retail Market$im: Retail Market$im is a revolutionary approach to mastering the skills to create a balanced approach to retail segment management. Developed by Novantas for CBA, RetailMarket$im puts students in charge of a $5 billion asset bank in a reality-based virtual community. Grouped into retail management teams, they face the same issues senior retail banking officers struggle with. Together they make decisions that will have a direct impact on the bank’s performance. Teams compete for market share and financial return. During each simulation, students learn how to balance the customer orientation, product orientation, and delivery orientation to create maximum value and increase profitability. Lectures from industry leaders on retail strategies for implementation supplement the simulation. The combination of hands-on work and lectures takes advantage of how adults learn. About GSRBM CBA/BAI Graduate School of Retail Bank Management is a 25-month executive education program geared toward transforming top performers into potential Heads of Retail CBA's Graduate School of Retail Bank Management (GSRBM) has a history of providing the industry’s top performers in senior management with the tools necessary to run the retail bank and make it profitable. GSRBM is a three-summer executive education program for bank officers from throughout the United States and abroad. In a fast-paced, ten-day resident session each summer, students work in teams to analyze the major functional areas of retail banking and how they interact. Students gain a comprehensive knowledge of the forces affecting bank profitability from the shareholder, bank management, regulator, and analyst perspectives. The curriculum delivers concepts as well as provides hands-on experience by incorporating real-time simulations, case studies, and lectures from industry executives. Graduates leave the program prepared for fast-track promotions to positions that require a broad understanding of the head-of-retail perspective.
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