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July 20-30, 2014   |   Furman University   |   Greenville, SC


NEW at GSRBM 2014

Enhancements to Retail Bank MarketSim

The enhancements to the Retail Bank MarketSim banking simulation (developed by Novantas) will further put the focus where it belongs -- on the customer. This updated version of the industry’s only simulation based on customer behavior provides:

  • Enhanced marketing decisions where not only will budgets be set, but now allow for dollar allocations across multiple media selections, giving students the feel of developing and executing complex marketing plans.
  • “War gaming” current decisions being made in executive suites everywhere – when and where to open or close branches, when to replace tellers with ATMs or when to make the investments to provide full service. No area in banking is going through more change and scrutiny than the restructuring and rationalization of Delivery Channels.
  • Testing more alternative strategies in a competitive environment. Like the real world, success can be had through a well-balanced controlled growth model as well as category killer and boutique strategies.
  • Enhanced reporting capabilities that reflect the realities of the marketplace, as well as allow for variable game situations of as few as two and up to nine banks.

The best in class are in class at GSRBM 2014.

The CBA/BAI Graduate School of Retail Bank Management equips rising stars at your bank with the vital skills and perspective to successfully navigate the complexities of the retail banking industry.

Our program inspires the next generation of innovative leaders.

We provide a rigorous, boutique education for ambitious bank officers by immersing them in real world scenarios experienced daily by retail banks. Over the course of three ten-day summer sessions, students participate in one-of-a-kind simulation exercises that challenge them to run the entire consumer business of a bank. They learn how to analyze and utilize financial data to influence a bank’s future performance. And they dive into an executive level virtual experience that requires them to manage a bank from the top down.

Ours is the only program nationally that will arm your high performing managers with the comprehensive, holistic perspective of retail banking required to lead and evolve effectively with industry shifts. We offer an exclusive curriculum tailored and taught by top industry practitioners. Theoretical lectures are minimal. We don’t dabble in the latest fads. Instead, our instructors engage students in competitive, hands-on drills that help reveal the core principles of successful bank leadership.

Students graduate with a deep understanding and appreciation of how various segments of retail banking are interrelated. This invaluable perspective sharpens your rising stars’ strategic decision-making skills. It strengthens their credibility within your organization. It anchors them on a path to leadership.

Our program is not only a smart investment; it’s an essential investment in your bank’s future.

“What we offer is truly different from every other executive education offering in the industry. The curriculum is more comprehensive and relevant, it’s more focused and rigorous, and it’s delivered by professionals who not only have an experienced understanding of banking, but have an emotional connection to it, too. Our program forever changes how future bank executive leaders view their responsibilities – and their careers.”
– Bill Hippensteel, Chief Content Officer, BAI